From small premises in the heart of Aarhus to a large business with warehouse facilities outside of the city and our own factory in Sweden. Here is the story of IdHAIR.
The beginning of what IdHAIR is known as today – a supplier and manufacturer of hair products – is taking place in 1986, when Preben Munch together with a partner starts up a wholesale company with hair supplies in a small 117 m2 apartment in the center of Aarhus.
The start-up is inspired by Preben´s earlier workplaces. Wella in Germany and the Danish wholesale company Bella Vista. He mixes organizational stringency and a down to earth “Jutlandic” approach to commerce. And furthermore, he does that with a dream of creating a workplace that has room for the individual, and is centered around the needs of the customer.
Preben and his partner is working hard to handle and deliver products to the customers. In no time, the number of customers and stock is becoming so large, that new premises have to be found. First located in Brabrand outside Aarhus, and later on in Lystrup – and both premises have to expand due to the growth in success. And with the growth in premises comes a larger staff.
The first international order gets signed, and Norway becomes the first country in our export adventure.
Inspired by our successful hair wax, that gets a new design, we change our name to IdHAIR. The change in name underlines the course we are looking to follow - to become a full-service supplier of our own brand of hair products.
With our own factory, we now have completely new opportunities for developing and producing hair products.
After several years of preparation and development, we are launching our first colour systems. We name the two colour systems IdHAIR Hair Paint – a traditional colour system – and ColourID – a greener alternative which is no longer in the assortment. IdHAIR Paint has since been further developed. Read about IdHAIR Hair Paint here.
We move into our present premises in a 4000 m2 building, which is designed in a classic Danish minimalist style, with Danish design furniture and holds a large studio, where hairdressers can be educated in the latest cutting and colouring techniques, as well as a huge movie theater, that often houses shows and courses for hairdressers… And of course, a huge warehouse, that holds all of our products and where we ship our orders.
Among our many products you now find IdHAIR Elements - our first complete care and styling series, which wins the Red Dot Design Award the same year.
Colour masks that colour and care for the hair at the same time. Read more about the colourmasks from IdHAIR Colour Bomb here. Furthermore, Ego Professional becomes a part of IdHAIR Group.
2014 is a year of growth, as we launch no less than three hair series: IdHAIR Belonger – a hair care and styling range for long hair and extensions, IdHAIR Curly with products for curly hair and IdHAIR Black – a hair care and styling range for men. IdHAIR Hair Paint is further developed and re-designed. Read more about IdHAIR Black here.
Our success in producing and selling our own brands is growing. We more than double the number of export countries from 13 countries in 2014 to 31 countries in 2015, including in Australia, South Africa, USA, Poland and Russia.
Furthermore, we launch two new series: IdHAIR Pow’r – a direct colour cream – and IdHAIR Niophlex – a phlex-system that works against damaged hair during chemical treatments. Read more about Niophlex here.
With the introduction of three brand new series in 2016, scalp problems become a thing of the past with IdHAIR Soloutions, while the styling products from Mé are providing good hair days for men and women alike. And not least, the gentle hair colour system IdHAIR Paint Free is now permitting hairdressers to colour their customers with hair colour that does not contain Ammonia, Resorcinol and PPD.
In order to be closer to our customers, we open our new premises in the capital area as well. That same year, we launch Black Magic - an amino permanent system and the henna colour system IdHAIR Botany.
For at være tættere på vores kunder, åbner vi i nye lokaler i Rødovre, så vi både er repræsenteret med lokaler i Jylland og på Sjælland. Samme år lancerer vi IdHAIR Black Magic – et amino permanentsystem, og henna-farveserien IdHAIR Botany.
With the acquisition of 16 hairdressing salons under the brand of Poul M, we are currently employing 150 people in Denmark, that are working with production, development, sales and in salons. In 2018 we also launch IdHAIR Elements Xclusive – a complete range with styling and care products.
May 2019, we launch IdHAIR Gloss – a demi-permanent easy-to-use colour system with 17 lovely hues that with the 'up to 20 minutes' of processing time enables quick colour results.
Furthermore, we also expand our customer service with an online shop for all Danish hairdressers making it possible to place an order 24/7 throughout the week.