IdHAIR Company set fra oven

About Us

From small premises in the heart of Aarhus to a large business with warehouse facilities outside of the city and our own factory in Sweden. Here is the story of IdHAIR.

Who are we?

With more than 40 employees we make sure that hairdressers have everything for their salon and that the consumer – male and female – can take care of and style their locks at home in the bathroom with lovely professional products all around the world.

We are selling hair products in more than 30 countries and guide as well as inspire you and hairdressers to beautiful hair styles, styling and colour.

Have a nice hair day!


Our history

1986 – a dream is born

The beginning of what IdHAIR is known as today – a supplier and manufacturer of hair products – is taking place in 1986, when Preben Munch together with a partner starts up a wholesale company with hair supplies in a small 117 m2 apartment in the center of Aarhus.

The start-up is inspired by Preben´s earlier workplaces. Wella in Germany and the Danish wholesale company Bella Vista. He mixes organizational stringency and a down to earth “Jutlandic” approach to commerce. And furthermore, he does that with a dream of creating a workplace that has room for the individual, and is centered around the needs of the customer.

Hard work and growth

Preben and his partner is working hard to handle and deliver products to the customers. In no time, the number of customers and stock is becoming so large, that new premises have to be found. First located in Brabrand outside Aarhus, and later on in Lystrup – and both premises have to expand due to the growth in success. And with the growth in premises comes a larger staff.

Id hårvoks


The Original Wax see the light of day

Launch of the "Id Wax", that takes Denmark by storm. Read about the waxes here.

Norsk flag og Id voks


The export adventure begins

The first international order gets signed, and Norway becomes the first country in our export adventure.

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We change our name to IdHAIR Company

Inspired by our successful hair wax, that gets a new design, we change our name to IdHAIR. The change in name underlines the course we are looking to follow - to become a full-service supplier of our own brand of hair products.

Billeder fra IdHAIRs fabrik i Sverige


We acquire our own factory in Sweden

With our own factory, we now have completely new opportunities for developing and producing hair products.

Farvetuber på hvidt træbord


New colour systems

After several years of preparation and development, we are launching our first colour systems. We name the two colour systems IdHAIR Hair Paint – a traditional colour system – and ColourID – a greener alternative which is no longer in the assortment. IdHAIR Paint has since been further developed. Read about IdHAIR Hair Paint here.

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New address and new lines

We move into our present premises in a 4000 m2 building, which is designed in a classic Danish minimalist style, with Danish design furniture and holds a large studio, where hairdressers can be educated in the latest cutting and colouring techniques, as well as a huge movie theater, that often houses shows and courses for hairdressers… And of course, a huge warehouse, that holds all of our products and where we ship our orders. 

Among our many products you now find IdHAIR Elements - our first complete care and styling series, which wins the Red Dot Design Award the same year. 

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We launch Amino Wave 

The perm systemet Amino Wave see the light of day. Read about the perm system here.



We launch IdHAIR Colour Bombs

Colour masks that colour and care for the hair at the same time. Read more about the colourmasks from IdHAIR Colour Bomb here. Furthermore, Ego Professional becomes a part of IdHAIR Group.



We add 3 new lines to our assortment

2014 is a year of growth, as we launch no less than three hair series: IdHAIR Belonger – a hair care and styling range for long hair and extensions, IdHAIR Curly with products for curly hair and IdHAIR Black – a hair care and styling range for men. IdHAIR Hair Paint is further developed and re-designed. Read more about IdHAIR Black here.

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From a local wholesaler to a global supplier

Our success in producing and selling our own brands is growing. We more than double the number of export countries from 13 countries in 2014 to 31 countries in 2015, including in Australia, South Africa, USA, Poland and Russia.

Furthermore, we launch two new series: IdHAIR Pow’r – a direct colour cream – and IdHAIR Niophlex – a phlex-system that works against damaged hair during chemical treatments. Read more about Niophlex here.



We expand our assortment with three 3 brands

With the introduction of three brand new series in 2016, scalp problems become a thing of the past with IdHAIR Soloutions, while the styling products from Mé are providing good hair days for men and women alike. And not least, the gentle hair colour system IdHAIR Paint Free is now permitting hairdressers to colour their customers with hair colour that does not contain Ammonia, Resorcinol and PPD.



Black Magic and new premises

In order to be closer to our customers, we open our new premises in the capital area as well. That same year, we launch Black Magic - an amino permanent system and the henna colour system IdHAIR Botany.

For at være tættere på vores kunder, åbner vi i nye lokaler i Rødovre, så vi både er repræsenteret med lokaler i Jylland og på Sjælland. Samme år lancerer vi IdHAIR Black Magic – et amino permanentsystem, og henna-farveserien IdHAIR Botany.

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We buy Danish salons and launch IdHAIR Elements Xclusive

With the acquisition of 16 hairdressing salons under the brand of Poul M, we are currently employing 150 people in Denmark, that are working with production, development, sales and in salons. In 2018 we also launch IdHAIR Elements Xclusive – a complete range with styling and care products.



Launch of a demi-permanent colour system and a new online platform

May 2019, we launch IdHAIR Gloss – a demi-permanent easy-to-use colour system with 17 lovely hues that with the 'up to 20 minutes' of processing time enables quick colour results.

Furthermore, we also expand our customer service with an online shop for all Danish hairdressers making it possible to place an order 24/7 throughout the week.

Sensitive Xclusive og Sainō


Launch of KLEAN Sainō and Sensitive Xclusive 

As part of the IdHAIR brand we expanded our professional range with Sainō scissors: a professional pair of scissors of high quality. We also launched the first products in Sensitive Xclusive: styling products free of perfume and parabens. 
KLEAN also sees the light of the day and provide the salons with the needed sanitizer in the epoch of Covid-19.

IdHAIR Hair Paint


We introduced our new Hair Paint colour system

With improved formula, new care complex and creative colours, we launched Hair Paint OCC. One of the new elements in the formula is Giant Bamboo. Giant Bamboo improves hair texture, prevents split ends and accelerates hair growth. We also expand our professional line with VioCool and Colour Lock.

Black Xclusive makes its appearance on the stage of male grooming products.