IdHAIR Extra White Bleach Paste

During the development of these products, we have prioritized a strong performance and a product that is easy to use. The result is this amazing formula that just has to be mixed with cream developer for a lovely creamy consistency that lightens the hair up to 7 levels.

IdHAIR Extra White Bleach Paste can be used for all lifting treatments and contains blue pigments to neutralize golden/warm tones in the hair. The exclusive formula has a pleasant scent and contains enriched vegetable oils, that protect hair and scalp during the treatment.

The bleach product is fast-acting, gives a uniform result and does not swell during the treatment. Remember, you can make your lifting treatment even better with IdHAIR Niophlex.

IdHAIR White Bleach Paste

A wonderful, creamy lifting paste that works quickly and nourishes the hair. The exclusive formula has a wonderful scent and contains enriched vegetable oils to protect the skin and scalp during the treatment. IdHAIR White Bleach Paste lifts up to 6 levels, the scent is gentle and pleasant, and it provides a uniform result on all hair and hair types.

Mix with cream developer to achieve the right creamy consistency that is easy to use. IdHAIR White Bleach Paste does not swell and is completely dust free.

Remember, you can make your lifting treatment even better with IdHAIR Niophlex.

IdHAIR Bleach Me POWER+

Our multifunctional bleaching powder is low in ammoniac and lifts hair up to 9 amazing levels. This makes it possible to create all lifting techniques, including free hand and balayage techniques. 

Normally, lifting at these levels can make the hair dry and damaged with time, as most standard bleaching products contains persulfates that break down the hair. Hair Paint Bleach Me POWER+ is built on the unique Amino Sugar Nourishing Complex (ASNC), that contains amino acids, sugars, cysteine and glycine, that helps to protect and recreate the hair.

The hair is being protected on the surface and on the inside during the lifting process: the amino acids penetrates deep into the hair, regulates the damaging effect of the persulfates, and protects the damaged keratin structure. The sugars add moisture and care to the surface of the hair, in order to make the hair appear shiny and well nourished. Cysteine and glycine improve the inner keratin bonds of the hair so the hair will remain healthy. Remember, you can make your lifting treatment even better with IdHAIR Niophlex. Read more here.

IdHAIR Bleach Me

A dust-free fast-working white lightening powder so you can create great results in a super short time. Lifts up to 7 levels, and is perfect for creating highlights and all types of effects with foil. Can also be used to work creatively freehand with a comb or a brush.

Provides a very glossy result while moisturizing and caring for the hair to make it appear healthy and shiny after using IdHAIR Bleach Me.

Remember, you can make your lifting treatment even better with IdHAIR Niophlex. Read more here.

IdHAIR Bleach Me Gently

This is a very gentle blue lightening powder with the same properties as IdHAIR Bleach Me, but it is free from ammonia and lifts up to 6 levels. Contains blue pigments to neutralize golden/warm pigments in the hair and can be used for hair that is resistant or has been coloured.

IdHAIR Bleach Me Gently maintains the strength and shine of the hair, so you can create the lifting techniques of the time on all of your customers. Remember, you can make your lifting treatment even better with IdHAIR Niophlex. Read more here.